Agency: Thinkerbell
Production Company: Hotel Bell
Director: Michael Mouritz
Executive Producer: Drew Dunlop
Director of Photography: Chas Mackinnon
Editor: Raffael Oliveri
Tasmiana Edit: John Holmes

Client Leads: Amy Munting @ Vanessa Lee Nick GrossAgency Thinkerbell
Chief Creative Tinker: Tom Wenborn
Lead Creative Tinkers: Ben Mann and Nic Molyneux
Lead Thinker: Isabelle Daniels

Featured Talent: Fontine Beavis, Mariana Van Zeller, Ryan Hartshorn, Chunhee Lee, Elisa & Luca

Blundstones have been an iconic Australian boot for over 150 years – understated, versatile and adopted by people from every walk of life. And while a pair of Blundstones look great straight out of the box, it’s after they’ve been worn in that their unique character starts to show.  Blundstones has launched its first global campaign developed by Thinkerbell called ‘Well Worn’.
 

To celebrate its global community of loyalists who’ve made the brand what it is today, the WELL WORN platform highlights a group of diverse Blundstone wearers, telling the stories of what they’ve achieved in their boots and the ingrained worth that every step has brought to them.

Featuring authentic trailblazers from five countries, the work was shot by Hotel Bell and directed by Michael Mouritz, alongside a brand film and design world that launches the new WELL WORN platform to over 30 countries around the world.

ADDITIONAL SPOTS