McDonald's: Score Yours
Agency: The Gemba Group
Production Company: Betty Wants In
Director: Michael Mouritz
Executive Producer: Drew Dunlop
Producer: Ally Curtis
Director of Photography: Chas Mackinnon
Post Production: Betty Wants In
Art Department & Wardrobe: Sarah Minson & Gigi Harbridge
HMU/Art Assist: Sam Pearce
Gaffer: Josh Potts
Sound Recordist: Alex Christensen
Casting: Highway Casting
Special thanks to Andrew, Scott, Richard, Jordan, Callum and Luke from Melbourne City FC
And Dylan P, Dylan W-H and Lachlan from Western United FC
The A-League season is now underway and I dusted off my boots for this series of spots for McDonald's Australia. Thanks to the positively lovely team at The Gemba Group for getting us on board for this one, and to our awesome crew for pulling it all together.
I was looking at the casting tapes whilst overseas and was really impressed with the energy that a lot of the young actors were bringing solely to the auditions. Like any spot you make, 90% of it's success is truly baked into the casting process. Who you get on screen equates to how well you can sell your ideas onto the audience. Not just marketing of the product- I'm talking about selling in a believable world, believable characters. Jeanie, Dylan, George and Brittany really committed to their roles and bought into the funny and comedic parts of the script.
Directing A-League players was also a pretty fun experience. Telling Andrew Nabbout to roll around on the ground celebrating was definitely a joy. But again- I was impressed with who we had, as all the players from both teams really loosened up and had fun with the concept.
All-in-all, the spots were pretty successsful with McDonald's wanting more deliverables (always a good sign!), extending the planned 15"s into 30"s as well, and ordering 15"s of some of the 30"s. We ended up with about 10 executed videos, that played online and in-stadium.
ADDITIONAL SPOTS
Selected Works
Blundstone Well WornTVC/Online
Flybuys 50Online
Patrón Masters of Craft- Josh HeustonTVC/Online
Patrón Masters of Craft- MatildasTVC/Online
Grey Goose: Le MartiniOnline
McDonald's: Score YoursOnline/In-stadium
Lilydale Taste TrailsTVC/Online
ShadowfaxTVC/Online
Phillip Island TourismTVC/Online
Vic Health: Big IdeasHealth Promotion
Behind the Vines: Vic WinesTVC/Online
Ghost Gate RoadPodcast Trailer
Getting Women ActiveHealth Promotion
Peak Oil CompanyBrand Film
The Makers- Kenji OgawaBranded Content
Weill Cornell Medicine-QatarBRAND FILM
Melbourne Theatre Co Season 20 LaunchBrand Film
1000 DoorsArt + Design
ANZ Collab ZoneBranded Content