Production Company: Betty Wants In
Director: Michael Mouritz
Executive Producer: Drew Dunlop
Producer: Ally Curtis
DOP: Chas Mackinnon
DOP (WA): Till Spielhoff
Editor: Mark Smithwick
Production Manager: Lili Callisto
Talent: Adam Liaw, Jessica Nguyen, Brendan Pang
Agency: Hardhat
Agency Creatives: Chris Hince & Andy Segal
Agency Producer: Char Wren

I recently had the pleasure of following three renowned chefs and food creators across the country as they sought out farm gates and local food suppliers for Lilydale Taste Trails. Accompanying Adam Liaw in the Hunter Valley, Brendan Pang in the Margaret River region and Jessica Nguyen in the Yarra Valley, directing this series was as fascinating and delicious as it was joyful. Thanks to the legends at Hardhat Agency for all the good times.

It's funny,once you wrap a project and pop the video online you kind of just dust your hands off and move on- even though you know that what's on show is just the tip of the iceberg. That couldn't be more true with this project. It had everything. Covid. Lockdowns. State lockouts. Remote shoots. Freak weather events. From the time I first pitched for the campaign up until the release, almost a year had passed. But I'm incredibly proud with what we were able to put out into the world. Three hero videos with three different chefs across three states- with social cutdowns, taste tips and more for each region/chef. I couldn't have done it without my awesome crew from Betty, and the creative masters from Hardhat.

OTHER REGIONS